Demographic: Gen Z/Regents Students (15-18 years old). In general, our target demographic would be people who use the social media app TikTok.
Concept/Format: Due to our audience being mainly young people, the concept we have decided to use would be a talk show/interview based radio show.
Presenters: The radio show will have 2 presenters as that was the most frequently answered option. This will make it easier to stay away from dead air as the presenters can find a multitude of topics to talk about and keep the show interesting.
Segments: Firstly we will want to have a segment about school gossip as it was the most requested segment in our survey. More specifically, we will have the people/person involved with the gossip come on the show and share their side of the story and will answer questions.
Next, we would want a news segment talking about school news i.e. what events are going on in the next few weeks/what's going to happen throughout the day, like if there's going to be a university seminar, or if there'll be heavy rain and sports will have to be canceled.
Songs: The songs that will be played will be mainly the most popular songs used on the aforementioned social media app TikTok. Based on our survey, results showed that 100% of the survey takers use TikTok. The genre of songs will mostly be pop/indie/alternative rock. The songs that we are planning to use include the shortened/radio edit versions of some of the most used songs on the app like:
Do I Wanna Know - Arctic Monkeys
Sex, Drugs, Etc. - Chit Chat
Me and Your Mama - Childish Gambino
Ad: There will be an advertisement segment for one of the food stalls in the school canteen promoting their food/menu. Our advertisement will be for the Orange Stall.
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