Brief

Brief

Our task is to produce an opening from an original documentary TV programme, lasting approximately three to five minutes (major task), together with an official social media page for the documentary and a thumbnail for display on a streaming site (minor tasks). Our documentary, Dave(s), focuses on 6 school students who find out they all share the titular name, Dave.

Dave(s) is a documentary that has a variety of different stereotypes. This is because the main plot of this documentary is when they decide that only one of them can have the name, and decide to have a competition to see who ends up being able to keep the name. Our point of interest though is that all Dave's have very different personalities and interests. This builds a comedic effect through the juxtaposition of how each Dave is so different despite them all sharing the same name. This also allows us to broaden our target audience as we can cater towards people from different psychographics. Our main demographic however is mainly people from the ages of 16-25, who are active social media users and up to date with Gen-Z "meme culture".