This blogpost contains the research and development of our social media page, written by me (Timothy).
Research
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| Tate McRae |
Looking at Tate McRae's social media page, I can see that her posts all follow the same theme of her wearing revealing outfits for magazine photoshoots. With her pinned posts being promotions for her album, song, and world tour schedule, this helps direct attention from the audience to the most important part of her work as an artist. This can be an effective way of promotion, as this is the first thing an audience sees, She also has posted videos of her performance, and a video to tease a song, this can create anticipation in audience making fans more intrigued and excited over an upcoming release. She also posted pictures of her backstage from her live performances, this could give the audience an inside look in her life, which can feel more personal to keep the audience engaged. The use of revealing clothes in her social media can be seen as a way to attract a male audience. Overall, Tate McRae's social media page follows a consistent theme, which she knows is effective to her own audience, averaging around 300k likes per upload. I personally like the consistency throughout her theme, even though it is slightly vulgar.
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| Dua Lipa |
Looking at Dua Lipa's social media page, in recent times I can see that she follows a consistent colour theme, this is because it revolves around her new single "Training Season", using the colour red as a base colour in all her posts. Prior to the release of her new single, she posted everyday, 7-days a week straight to build anticipation and excitement in her audience. She also uploads funny videos, this can be seen as an aspect of ordinariness, because although she is an artist, she still does ordinary things, which can keep an audience engaged. Furthermore, the captions used in her social media posts are also very simple. Similar to Tate McRae, Dua Lipa's social media page also utilizes pictures of her performance videos as well as a look in to her life backstage before going to perform, this also creates a more persona feeling, which could lead to the audience feeling more of a connection with the artist. Overall, I like how she posted daily to hype-up the release of her new single, I also like the consistency of the colour scheme. I also think there is a perfect balance between professional and personal posts.
Layout Planning
Before creating any digital designs for our social media posts, Nayana sketched out a rough draft of our social media page layout after discussing it with our entire group. The draft is in the image shown below:
'Feather Dance Challenge'
We then created a TikTok dance challenge for our song, which was inspired by an existing dance challenge. We did this because TikTok dance challenges are a powerful and fun way for artists to leverage the platform's features to promote their music. By tapping into the viral and interactive nature of TikTok, artists can create a buzz around their songs, engage with fans, and potentially propel their music to the top of charts and playlists.
Shown below is an image of me recording their TikTok dance challenge, using the TikTok app:
'10 Questions with KIARA'
This social media post was heavily inspired by Vogue's interview video concept, which is the '73 Questions' series usually done with large celebrities.
Doing a similar concept will allow the audience to learn more about KIARA, whilst feeling a more personal connection with their star. With this, Nayana and Maxi came up with questions that aim to highlight the KIARA's personality, which include:
- From 1-10, rate how excited you are for your upcoming album release!
- What is one drink you can't find yourself living without?
- What is your New Year's resolution and have you stuck to it so far?
- What is your current favourite social media trend?
- What is one must-have item for you when you go travelling?
- What is your comfort food?
- Out of all the spots in this set, which one's your favourite?
- What is the most precious gift you have ever received?
- What is an activity you love to do during your free time?
- Lastly, give us a short message for all the fans who are watching right now!
- gotta be a 10! i’ve put in so much work into this and i hope y’all are all as excited as i am!
- matchaaa!! (she can hold the drink while were at it)
- well, i’ve been trying to get to school on time more often and uhm, thats going about as good as u’d think it is)
- uhmm, (whispers) dont tell anyone but… the dont go insane trend by dpr ian…
- can’t leave this island without my film camera!!
- hmm… tough question! i think nothing could beat bakmie after a long day of school though!
- oh c’mon, it’s gotta be this absolutely beautiful view, just look at it! (points towards view from house ledge)
- actually, i’m wearing it right noww, this necklace was given to me by my dad, back when he was still with us, and i’ve never taken it off ever since
- hmm, good question, i think either dancing, or watching musicals have to be one of my favorite things ever though!
- thank you guys sosososo much for watchingg, and dont forget to save March 3rd onto your calendars! see you guys soon! love youu! (blows kiss)
Reflection: Creating the content for this social media page helped me understand how to create a sense of branding in our artist. When I was editing the teaser for the music video I struggled to find the perfect clips that display the perfect balance between creating anticipation and showcasing performance without spoiling the song. Furthermore, taking photographs for social media was quite difficult as it shouldn't look too professional as we are aiming to target the audience through our star's 'ordinariness', I overcame this by either taking pictures without a professional camera or using other methods of composition. In future projects, I would like to create a social media page with a more professional layout, to challenge myself.
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