Identity Theory - David Gauntlett


Young women and material consumption

How has the identity been constructed?

A famous young woman celebrity influence that goes by the name of Billie Eilish is shown to be wearing expensive, luxurious, and designer clothing. The identity is constructed because Billie Eilish is only 20 years old by the year 2022 wearing "Gucci" clothes, and influencing other young women to be materialistic in order to be similar to women they idolize. 

VOGUE Magazine, published by Condé Nast


How has the identity been constructed?

A famous young woman celebrity influence that goes by the name of Olivia Rodrigo is shown to be wearing expensive, luxurious, and designer clothing. The identity is constructed because Olivia Rodrigo is only 19 years old by the year 2022 wearing "Marc Jacobs" clothes, and influencing other young women to be materialistic in order to be similar to women they idolize. 

TEEN VOGUE Magazine, published by Condé Nast, Advance Publications


How has the identity been constructed?

A famous young K-Pop Idol that goes by the name of Lalisa Manoban or "Lisa" is shown to be wearing expensive, luxurious, and designer clothing. The identity is constructed because Lisa is only 25 years old by the year 2022 wearing "Celine" clothes, and influencing other young women to be materialistic in order to be similar to women they idolize. 

VOGUE Magazine, published by Condé Nast




What are the readings of the text?

Preferred Reading: The clothes used are nice

Negotiated Reading: The fashion concept is nice, however cheaper options are available

Oppositional Reading: The clothes are too expensive and ugly.


What effect does this have on the audience?

Good: Improve fashion

Bad: Promote materialistic lifestyle and waste of funds






No comments:

Post a Comment