Reception Theory Analysis
Pengabdi Setan (Movie Poster)
Preferred Reading: The gory and dark figure holding a bell creates a mysterious aura, not showing clearly what the character looks like. The house shown on the poster tells the consumer where it is set and shows us the economical class of the setting.
Negotiated Reading: The lone yellow light coming from the house indicates the dark figure is approaching something, or someone
Oppositional Reading: -
Hyundai Creta (Promotional Poster)
Preferred Reading: The arch-like lighting set in the background creates a modern and futuristic effort. The dramatic shadow caused by the backlight makes the car seem more grand.
Negotiated Reading: The Indonesian license plate “B 1 IDN” indicates this car is marketed toward Indonesians.
Oppositional Reading: -
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