Media Ecology Plan

 Here is a plan for a media ecology exam question.

Explain what you think is the most significant change in the media in recent years.

MARK DISTRIBUTION

Key Concepts

Context & Critical Debates

Terminology

Analysis of how meaning is created

Use of examples

Artificial Intelligence has recently been used heavily in the media to develop many different areas of the media industry. Examples include how AI has affected the algorithms that social media sites use to cater towards users, helped creators make content using deepfake technologies, and help create social media platforms that are based around interactions with other AI bots.

Algorithm: TikTok, caters towards users (for you page), takes data (personal, activity data)

Deepfakes: AI art used by artists, posted on social media which gets likes, saves times, leads to more freedom, etc

AI social media: KupidAI allows people to talk to AI bots, doesn’t need to interact with other people, just interact with AI

Algorithm

AI algorithms are widely used to personalize content recommendations for users. Platforms like Netflix, YouTube, and social media sites use AI to analyze user data and preferences to suggest content that users are likely to enjoy. These algorithms consider factors such as viewing history, likes, and user demographics to make recommendations. This way, the audience is likely to remain longer in those apps since the contents shown would be catered towards them (and their interests) specifically. Whereas, the industry and companies, with audiences remaining longer in apps due to algorithm, industry can therefore gain money (more subscriptions, more data, more selling of the consumers’ data)

Chatbots (spreading prop, misinformation)

It shapes media products in a biased way - supporting/ignoring a certain side hence wasnt show as is

It cause different audiences may interpret it differently; performing a certain type of reading towards the media depending on the demographic and psychographic of audience

Likely to target a certain type of audience

Eg. donald trump having chatbots to send hate to Joe Biden - sending it to his supporters to create drama

This captures attention within specialized audience 

COMP 3: Statement of Intent

This blog post contains a statement of intent in the form of a table which was written by Maxi and Sharon, whilst Nayana and I gave input on it.

Genre
Pop music	Pop music is broad, fun, popular, and flexible which can easily appeal to the audience.
Song
Feather - Sabrina Carpenter	The song's lyrics focus on topics and issues that we believe audiences in our target age group care deeply about and can definitely resonate with. We can see this as in the song, Carpenter focuses on how after cutting ties with a toxic relationship, she feels much lighter and is able to live her life to the fullest. This allows us to spread the message of how life becomes better after ending a harmful and hurtful relationship, something that many young people, especially female audiences, can connect with. Likewise, the song's vibe is funky, fun, disco-influenced and has a very catchy beat and chorus. The lyrics themselves are relatable and empowering, which all in all will allow us to showcase an inspiring and compelling storyline through our music video. The song is a feel-good anthem that is perfect for singing along with a group of friends and allows audiences to feel relieved as they forget about their problems, which are feelings we aim to shine the spotlight on.
Primary Target Audience
Demographics: Young adult (high school), female, Asian	Since our artist is a female Asian singer, our target audience would naturally be individuals who can relate to her. Also, since the song we’re using focuses on topics like breakups, and living life better being single, female audiences would most likely relate to this more than male audiences, since the song is told from a female perspective. Older audiences will also most likely not be able to connect to the concept of breakups since, at that point in life, they are most likely committed to long-term relationships.
Psychographics: Hanging out with friends, makeup, dancing, fashion	The plot of our music video will most likely follow our artist and a group of her girlfriends as they hang out and do all the things that girls that age like to do, for example showing scenes where they do makeup, dance together, trying on clothes together, and more. Thus, our target audience’s interests will be similar to that, and in line with those interests.
Secondary Target Audience
Male, highschool	Even though our video and song are told from the female perspective, males may still be able to understand and relate to the music video (a common idea/theme of breakups).
Theme/Message
Taking care of oneself, letting go of what doesn't matter, and how life becomes better after ending a harmful and hurtful relationship (feelings of joy and the energy of freedom and letting go).	This is something that we believe many young people, and especially female audiences, will be able to connect with, appreciate, and want to have in their own lives. Also, the experience of our artist enjoying every moment of her newly found single life - filled with experiences that are fun, exciting, and euphoric, may further encourage our initial message.
Star, Personality
A 17-year-old Asian up-and-coming artist, who is already well known for being a child actor in the past. We want her to have a cute and warm personality.	Simply indicate the feeling as someone audiences know and can relate to since our target audience would be teenage girls.
Representations (groups, places, events)
Asians, and representations of the topics discussed in the song like taking care of oneself, and letting go of what doesn't matter.	This is expressed through our leading artist an Asian female. As for representations of the topics, this can be illustrated through the artist’s freedom, living a better life being single, and the experience of our artist enjoying every moment of her newly found single life - filled with experiences that are fun, exciting, and euphoric.
Dominant Reading
Life will become better (feelings of joy and freedom) after ending a harmful and hurtful relationship.	Instead of being sad and feeling down over a break-up, we should see how life can become better after ending a harmful and hurtful relationship, which is something that we believe many young people, and especially female audiences, will be able to connect with, appreciate, and want to have in their own lives.
Audience interaction / Engagement
Saa is A song that the audience can sing along, to or dance to as they view our music video. Along with our common theme of breakups.	The song is a feel-good anthem that is perfect for singing along with a group of friends and allows audiences to feel relieved as they forget about their problems, which are feelings we aim to shine the spotlight on. We also break the convention of the average "break-up" song, which may subvert audiences’ expectations, as most songs that talk about losing a partner often include connotations and representations of sadness, but instead, we will follow the feel of the song and go for a happy vibe. We want the music video to be fun and for our target audience to have the chance to feel like they and their problems are being represented by our music video, such that when they watch, they'll be able to feel as if they're there with the artist living in the moment and enjoying all the new experiences that she gained after freeing herself from the chains and anchors of her toxic partner. These emotions are also commonly explored in, and are conventions of the pop genre that will help us engage audiences who enjoy pop songs and their music videos.
Group
Maxi, Timo, Nayana, Sharon	A Level Media Studies: Comp 3 (Music Video)

Reflection: Helping create this statement of intent made me understand what details we were going to include in our music video, listing down the important features and what representations to include and target. Now knowing what social groups and social issues we want to portray in our project will make it easier for us to conceptualize the music video. This was also because we analyzed the song we chose for our project, which helped us understand the meaning behind it.

Mini Project: Lip Sync Video

We have been given a mini project to create lip sync video for the song I Want It That Way by The Backstreet boys. This task will help us learn technical skills that will be useful for our main music video project. 

This video requires:

- Landscape Format

- Inclusion of all group members (at least one line)

- 3 Camera Angles Used

- 4 Different types of editing

Expectations/Worries:

- Syncing the audio will be difficult as we have limited time

- Lipsyncing well will be difficult

- Camera angles might be bland

Below are the verses that were assigned to our group (the ones highlighted)

Here is the rough storyboard I created, which we used to make the video, we were given only 10 minutes to create this, which was quite difficult as we had to come up with interesting ideas.

Attached below are the final 2 videos, 1 for each verse

Verse 1

Verse 2

Analyse Post Modernism

Postmodern media challenges conventional norms, and this essay explores its characteristics and effects using case studies. It challenges conventional norms within mainstream narratives. Presently, these postmodern characteristics pervade nearly all forms of media content. 

An example of media content that contains postmodern features is the 2022 Disney+ Marvel Spin-off show She-Hulk, particularly its ninth episode constituting the season finale. Prominent postmodern characteristics evident in this episode encompass self-reflexivity, satire, loss of reality, and parody. To begin, self-reflexivity is prevalent throughout the episode, manifesting in various scenes where the central character (She-Hulk) directly engages with the audience and questions the creative choices made in crafting the episode, openly pondering why the storyline of her final episode appears disjointed. This dialogue with the writers of her show challenges the traditional boundaries of narrative engagement. Moreover, the episode blurs the line between fiction and reality as She-Hulk "breaks the fourth wall," literally traversing the Disney+ home screen and entering Disney's Hollywood studio, engaging in a dispute with the show's creators.

Describe a text, or texts, which are essentially postmodernism.

These are two media texts that I believe are essentially postmodern, these texts are Earth and Keeping Up With The Kardashians. These media texts contains a variety of postmodern features. According to Jean Baudrillard a heightened reality is a form of media that has links to reality, but still has artificial elements that are added in, whereas, a hyper reality is where a media text displays itself as real when it has no connections to reality whatsoever. The first media text is a nature documentary by David Attenborough titled Earth. This documentary can be considered as postmodern as it contains features that can be considered as a heightened reality. This is because it is still in touch with reality as it uses real shots of animals in the documentary, however, this reality is further enhanced by applying effects, soundbites, and commentary. The second media text is reality documentary titled Keeping Up With The Kardashians where the audience is taken to see high-profile celebrity members of the Kardashian-Jenner clan to give an insight into their personal lives and reveal various secrets pertaining to their families and relationships. This media text can be considered as hyper-reality as it contains simulacra, which are things that have lost all meaning or never had any meaning in the first place due to its portrayal in the media over and over again. An example of this is that they put on a persona when there is a camera, using make-up and situations that are scripted to make their lives more appealing. This makes the it difficult for the audience to distinguish between the hyper reality and reality.

COMP 3: Research

Here is some research I have done for my project.

The Vaccines - Wetsuit

The British Indie-Pop music video made by The Vaccines for a song titled Wetsuit released in 2011 used photographs of their fans at festivals and it was essentially a big compilation of said photos. This music video is mainly targeted towards fans of The Vaccines, this is because the photographs used to make up the video can make the audience feel nostalgic as it was their own first-hand experience. The music video used warm tones, the colour grading on this music video provides warmth further emphasizing the feeling of nostalgia in the viewer. The editing used was basic cuts that matched the beat. I personally did not enjoy this music video as I have never experienced this.

NIKI - Split

The Pop music video titled Split by NIKI tells a compelling story of homesickness, expressing her feelings of being stuck in between her hometown of Jakarta and the United States. The target audience for this music video is anyone feeling homesick. This music video uses a variety of different media elements to get this message across. The main thing it uses is the editing technique of slow fades, as the shot of the singer lipsyncing is shown it gradually fades between different shots of NIKI's former hometown Jakarta, these slow and gradual fades connote the feeling of longing and makes the audience feel emotional. It also uses slow camera movements, such as slow pans and turns, which further emphasizes the feeling of longing. I personally really like this music video as such a simple effect and camera movement can create such a lasting impact.

Tate McRae - Greedy

The Pop music video titled Greedy by Tate McRae is a performance based music video, this video shows off how compelling and attractive the artist is. The target audience for this music video are people who enjoy dance. The music video uses a variety of different media elements to convey the message. It mainly uses mise-en-scene like costumes, the costumes used in this video were revealing and eye-catching. The choreography used in this music video also allows the audience to be drawn in to the music. It uses a variety of unique shots such as overheads and close ups to further amplify the choreography. Fast cuts were used in the highlight of the song, this changes the dynamic of the music video which can keep attract the audience. I personally do not like this type of music video as it is quite one dimensional and can get repetitive and it does not tell an important story.

Conan Gray - Maniac

The Pop music video titled Maniac by Conan Gray is a music video about an ex-lover who keeps lying to everyone about their relationship with a person, claiming this person won’t leave them alone. The target audience for this music video are people going through relationship issues. The music video uses a variety of different media elements to create a compelling story. According to Barthes' 5 codes, this video used hermaneutic codes because this music video had a zombie themed set. It also uses mise-en-scene such as retro props and costumes to replicate the 1980s. The lighting further connotes this by using moody and dark lighting to create a dramatic effect and make the whole scene more horrifying. This is to connote the artist's emotion of horror gained from having a maniacal ex-lover. I personally like this kind of music video as it portrays a message through a different story.

Lauv - I Like Me Better

The Pop music video titled I Like Me Better by Lauv is a music video that depicts a story of love, showing multiple couples varying in age. This can be seen as a way to target a wider demographics, spanning across all ages. The music video uses a variety of media elements to create a loving environment in the video, the use of close-ups and slow-motion editing connotes the feeling of intimacy and love. It also uses an editing effect that implements a glow on the footage, this creates a feeling of dreaminess in the audience, which can be seen as the producer of this video saying that scenes like this and love stories this perfect are unrealistic. I personally really like this music video because of its simplicity and its slow motion aspects.

Sabrina Carpenter - Nonsense

The song Nonsense was written and performed by Sabrina Carpenter. This video was produced and released in November 11, 2022. 

Media Language

The narrative structure of this music video shows a girl with her best friends having fun while getting ready and it shows a party scene where the girl (Sabrina Carpenter) is actively being flirted with by a guy. This is suitable for the music video as the song talks about how the guy has her thinking 'nonsense'. The genre conventions of pop music, have been conformed by this music video. This was done by using including scenes of partying, a boy meets girl trope, and a tad bit of performance by lipsyncing. The music video uses handheld shots to make the audience feel as if they're present with the cast, dancing along. 

Representation

This music video contains representations of college frat boys. These representations are prominently featured, but they are presented in a satirical manner. As the male lead role was performed by the artist herself while embodying the stereotypical frat boy persona. Notably, the exaggerated facial expressions adopted by the artist are a critical element in this portrayal. These expressions serve to emphasize the absurdity and superficiality associated when men flirt with women, effectively ridiculing the exaggerated masculinity.  This commentary on the college frat boy stereotype challenges societal norms and offers a humorous critique of the culture it represents.

Audience

As the music video contains young adults partying, this age range could be the artist's target demographic. With the music video having quite a satirical tone towards men, this music video could be more suitable to be targeted towards women. According to the Uses and Gratification theory by Blulmer and Katz, the audience consumes media as a diversion, in this case the audience can escape their stresses and pause on reality by consuming this music video.

Industry 

Social media platforms like YouTube, TikTok, and Instagram have dramatically transformed the way music videos are promoted and consumed in the digital age. They serve as powerful tools for artists and advertisers to reach a global audience. On YouTube, music videos can go viral, amassing millions of views and sparking trends. TikTok, in particular, has emerged as a breeding ground for music promotion, with users creating short, catchy videos that incorporate songs and dance routines, often catapulting relatively unknown tracks to the top of the charts.

Branding Research (Digipak & Social Media) - Lauv

Lauv is an American singer and songwriter, best known for his breakout hit "I Like Me Better", he is a 29 year old artist who has become well-known in the western pop industry. Lauv is known for his emotionally charged lyrics and music that often explores themes of love, relationships, and personal struggles. His stage name "Lauv" means "lion" in Latvian, but it's also an acronym for "Love, Anxiety, Unhappiness, and Volatility," reflecting his commitment to addressing these emotional topics in his music. Through his branding he represents these emotions by presenting himself in the most naked and vulnerable way. Through his album cover you could see mini versions of himself in different colours with different emotions, this represents the variety of human emotions that Lauv is trying to preach the normality of. His social media page portrays different snippets of his life, showing him going through all the ups and downs of his life. Overall, Lauv's branding creates a feeling of comfort in his audience as he creates a "safe space" for his audience to be vulnerable in. 

Branding Research (Digipak & Social Media) - Conan Gray

Conan Lee Gray is an American singer and songwriter. Born in Lemon Grove, California, and raised in Georgetown, Texas, he began uploading vlogs, covers and original songs to YouTube as a teenager. Many of Conan's songs and lyrics are about the challenges and experiences of growing up, which resonate with his predominantly young audience. He symbolizes the coming-of-age experience and the feelings of confusion, excitement, and self-discovery that come with it. Conan Gray's album covers represents the tumultuous and energetic aspects of youth, self-discovery, and the complexities of one's identity. Furthermore, he occasionally uses his platform to raise awareness for social and political issues, such as LGBTQ+ rights and mental health. This represents his commitment to advocacy and positive change. Overall, Conan Gray's branding revolves around authenticity, emotional connection, and a relatable, youthful perspective. It's a reflection of his personal journey and the themes he explores in his music, and it resonates with fans who appreciate his open and honest approach to artistry.

Reflection:

Doing this research helped me understand how an artist targets an audience. Seeing the different ways artists convey different messages through branding and music videos helped me gain ideas on what to do and what not to do for our project. This research also helped me understand my preferences more, specifically in art or media style and different techniques. In the music video for our project specifically, I decided that I wanted it to have more of a performance aspect to it, however, still wanted it to contain some aspects of storytelling and a plot of some sort.

COMP 3: Weekly Progress & Plan

Here is the weekly progress for my project, this post also includes the rough plan. The entirety of this blogpost was written by me (Timothy).

Week	Term 2	Week	Term 3
1 (2 Oct)	Brief, Research	8 ( 8 Jan)	Development
2	Research	9	Shoot
3	Research	10	Shoot, Self Reflection
4	Proposal	11	Post Production
5	Development	12	Post Production
6	Development	13 (13 Feb)	Deadline (Tuesday 13th February)
7	Development	14

Our deadline was pushed back to the 23rd of February, due to different national holidays and the occurrence of the presidential election.

WEEK 1 (6 October)

We were introduced to the brief and instantly formed a group. I think that this project will be exciting and challenging as this component is very different to anything I have previously worked on. 

WEEK 2 (13 October)

This week we continued with our research. Further understanding genre conventions of similar music videos. We finalized our song choice and concept, choosing a pop song that is generally enjoyable for most people.

WEEK 3 (20 October)

This week we came up with concepts for the music video for our song. Creating a girly music video that has performance aspects. I decided to change the format of my weekly progress to be more reflective.

Problems: We want to avoid dangerous activities in our music video.

Solutions: We will avoid dangerous activities in our music video.

To-Do: Finish Statement of Intent, Finish Research

WEEK 4 (27 October)

This week we had a mini project, which was to create a Lip-Sync video, in this project we learnt how to handle a camera, how to edit, and shot selection. Furthermore, we started our music video development, planning potential actors and locations.

Problems: One of the members weren't present during our lip-sync video project. We can't seem to finalize our artist name.

Solutions: Take the member out of other unimportant tasks. 

To-Do: 

- Print the lyrics (annotate)

- Screenplay/storyboard

WEEK 5 (3 November)

This week we finished our lip-sync video that was compiled together by our teacher, we also managed to plan scenes for the song up until the second verse. We are also currently trying to set our schedules to book the potential locations.

Problems: There is a chance for rainy season and it could disrupt our shooting schedule.

Solutions: Double book locations.

WEEK 6 (10 November)

This week we finished annotating our lyric sheets, which can help us create our storyboard and screenplay. We finished annotating which gives us an outline of what kind of scenes we are going to shoot.

Problems: Some scenes maybe hard to shoot

Solutions: Scenes are still subject to change

WEEK 7 (14 November)

This week we finalized our blogposts, as well as added reflections to each blogpost. As we will be taking a 2 month's break, I needed to make sure everything in my blog was updated.

Problem: Incomplete work

Solution: Set a deadline to finish the blog

To-Do: Complete blog posts

Reflection (Semester Break): We were given a checklist and it helped identify what I needed to finish and prioritize in my blog. After looking back on the progress our team currently has, I am confident that we will complete our project by the right deadline considering the other tight deadlines that we successfully met, I think we will do quite well.

WEEK 8 (12 January)

After a month's break to enjoy school holidays, I received feedback from my teacher in the form of an audio file. I realized how I have been performing below expectations and need to improve in writing my self-reflections, knowing that it will help me improve overall in my project. My teacher's feedback told me to add more detail to my reflections, change the formatting of my weekly progress, and finalize and complete blog posts that were previously empty, such as my storyboard, screenplay, and actor screen testing. Our team then created a risk assessment file for all the locations we were planning to shoot in, this was done to minimize any damage and maximize health and safety. Furthermore, we were told to change the format of our blogs to adjust to Cambridge standards. 

To-Do: Begin shooting, Finish risk assessment for other locations

WEEK 9 (19 January)

After finalizing the shooting dates for our filming schedule, we finalized shooting schedules deciding on the 27th of January and the 3rd and 8th of February. We then created a WhatsApp group with our main cast members, which made it easier for our team to communicate with the cast members. Through this WhatsApp group, we could provide the cast members with any information regarding the scheduled time, locations, and costumes.

Problem: I had to take care of important documents and couldn't be present during the group's discussion of creating the final filming schedule. Another problem is that our writer wouldn't be present during the first day of filming, as he had plans to go abroad.

Solution: My team contacted me through WhatsApp and I agreed on the filming schedule with them. As our writer wouldn't be present, we chose to shoot at the locations that require the least amount of scenes, we did this so we could get the best possible shots for the other locations.

To-Do: Plan for our digipak and social media page. I also need to research more social media pages and digipaks that can fit the theme we want.

WEEK 10 (26 January)

During the entirety of this week, we generally prepared for the first day of the shoot. Through the WhatsApp group we created including the cast members, we approved of the outfits that they were gonna wear during our shoot. Furthermore, Nayana and Sharon also started to plan the social media page by creating and sketching a general layout of the page, as well as the content included in it. Giving feedback on the social media page helped me understand the impact of one on an artist's branding.

Problem: During this week both the writer (Maxi) and I weren't present during the creation of the social media page plan, because Maxi had already left Bali and I unfortunately fell ill.

Solution: We contacted each other through WhatsApp again to confirm the layout of our social media page. I also have started preparing the gear we were going to use for the first shoot, the following day.

WEEK 11 (2 February)

This week we concluded the first day of shooting and finished an entire location. We finished shooting successfully at the beach, however, we did face a few issues during the process of doing so, this can be seen in the production process in my blog. Furthermore, we began writing our 1000-word self-reflection essay. We started by laying out a general plan and structure for it.

Problem: At first, I couldn't decide on how to structure my self-reflection essay. On the other hand, during the first day of filming, we weren't allowed to shoot at the first location

Solution: After discussing with Sharon and Nayana, we decided to use a similar structure to write our essay, as we thought it would be the most effective and it would be easier to write. During filming, we had to move locations, luckily our Plan B was quite close by.

To-Do: The second day of filming, where we would shoot the villa scene of Kiara and the girls.

WEEK 12 (9 February)

This week we concluded the second and third days of shooting, which was the villa scenes, car scenes, and the scenes at the park. We finished the second day successfully, however, the shoots didn't go as smoothly as we planned, all issues detailed in my blog post. This week, Nayana, Sharon, and I started developing the digipak using Canva, so we could share and see each other's designs instantly.

Problem: We didn't have pictures to use as a base for our digipak designs. Furthermore, we encountered many problems during filming.

Solution: Use other images found from Pinterest to use as a mock which can be used as inspirations for our actual pictures

To-Do: Begin editing the music video and edit and take pictures for the digipak.

WEEK 13 (16 February)

This week, we finished shooting all the shots we needed including the extra shots we couldn't shoot the week before. I am now beginning the process of editing the final music video, I also have edited a few videos for our social media page such as things like a teaser. We are further developing our digipak, with the cover inside, our tracklist, and our back cover.

Problem: We received feedback on what to change on our digipak and our music video edit. 

Solution: I will redo the edits and we will further develop our social media page

To-Do: Finish music video edit, Finish Digipak, Finish social media page (including concert posts, and teasers, and dance challenges)

WEEK 14 (23 February)

As this is the final week and had a final deadline on this day, I finalized a lot of things. Firstly, I finished writing my 1000-word critical self-reflection essay. Secondly, I completed editing and exporting the final music video and uploaded it on YouTube and Google Drive. Furthermore, our team also has finished uploading all the social media posts, which I promoted on my personal social media. Lastly, I finalized any missing blog posts and added details to the posts that were lacking.

Problem: Time management, the sheer amount of work that had to be done this week was quite tough because we wanted everything to be perfect before our project was examined.

Solution: Red bull

To-Do: Sleep

Reflection: Writing this weekly progress allows me to look back on what I did every week. I realize how quickly time flies because I took the time I had to this progress for granted. Writing the problems and solutions I had each week allows me to learn from mistakes I made in the past, which will help me improve in any future projects. In future projects, I would be more punctual with deadlines because during the entirety of this project I pushed everything very close to the deadline, including this reflection I am currently writing. In conclusion, I am proud of how much work my team and I put into this project over the past few months and I hope to get a good score and positive feedback from other people.

COMP 3: My Group

 Here is an introduction to my team, written by me. (Timothy)

(Bottom Left) [Me] Timothy, (Top Left) Sharon, (Top Right) Nayana, (Bottom Right) Maxi

Maxi: Screenwriter

Nayana: Casting Director

Sharon: Creative Designer

Timothy: Director

We chose to work as a group because we all felt as all of our skills are mutually beneficial and necessary to create the best product. Starting from our designated screenwriter, Maxi, he is a gifted writer with creative abilities to express ideas in unique ways, I have also worked with him on previous projects, which makes me believe that we have natural chemistry and will easily work together to create. Next up, we have Nayana as our casting director, she has the ability to organize well and has many connections which will be very beneficial for the team in external activities. Last but not least, we have Sharon as our creative designer, she has a background in art and design, which helps us have a fresh and creative view on the product were making.

Link to their blogs

https://sharontann.blogspot.com/

https://mpbgmedia.blogspot.com/

https://nayanamediastudies.blogspot.com/?m=1

Reflection:

After choosing my team, I was instilled with great confidence because I know that these are people I can rely on as a team. Knowing that I have previously worked with them, tells me that the process will be smoother as we can learn from our previous mistakes.

COMP 3: Brief

 Here is the brief for my Component 3. I have chosen option 1, music promotion package.

Reflection: 

After receiving this brief, knowing that we are going to be creating a music video I was very excited as I enjoy music and have always wanted to create one. However, I was worried as I have never created one before and do not know the specific technical skills required.

Post-Modernism Critique (Guy Debord)

Debord's critiques of postmodernism were rooted in his broader concerns about the dehumanizing effects of consumer culture and the spectacle, as well as his call for a more authentic and revolutionary engagement with society.

Commodification of Culture: Debord criticized postmodernism for perpetuating the commodification of culture, where art and culture become commodities to be consumed rather than authentic expressions of human creativity.

Spectacle: He argued that postmodern society is dominated by the "society of the spectacle," where images and representations of reality take precedence over authentic experiences. This leads to a superficial and alienating culture.

Simulacra: Debord shared concerns with Jean Baudrillard about the proliferation of simulacra—copies without an original—in postmodern culture. He believed that reality itself was being replaced by hyperreal simulations, making it difficult to discern what is real.

Alienation: Postmodernism, according to Debord, perpetuates alienation by promoting a culture of passive consumption and the pursuit of false desires created by the spectacle. This alienation separates individuals from their true desires and from one another.

Loss of Authenticity: He argued that postmodern culture erases the authenticity of lived experiences, replacing them with mediated and commodified representations of reality. This contributes to a sense of disillusionment and disconnection.

Desire for Authenticity: In contrast to postmodernism's embrace of the hyperreal and superficial, Debord advocated for a return to authentic human experiences, genuine interactions, and a rejection of the spectacle-driven culture.