Media Ecology Plan

 Here is a plan for a media ecology exam question.

Explain what you think is the most significant change in the media in recent years.

MARK DISTRIBUTION

Key Concepts

Context & Critical Debates

Terminology

Analysis of how meaning is created

Use of examples

Artificial Intelligence has recently been used heavily in the media to develop many different areas of the media industry. Examples include how AI has affected the algorithms that social media sites use to cater towards users, helped creators make content using deepfake technologies, and help create social media platforms that are based around interactions with other AI bots.

Algorithm: TikTok, caters towards users (for you page), takes data (personal, activity data)

Deepfakes: AI art used by artists, posted on social media which gets likes, saves times, leads to more freedom, etc

AI social media: KupidAI allows people to talk to AI bots, doesn’t need to interact with other people, just interact with AI

Algorithm

AI algorithms are widely used to personalize content recommendations for users. Platforms like Netflix, YouTube, and social media sites use AI to analyze user data and preferences to suggest content that users are likely to enjoy. These algorithms consider factors such as viewing history, likes, and user demographics to make recommendations. This way, the audience is likely to remain longer in those apps since the contents shown would be catered towards them (and their interests) specifically. Whereas, the industry and companies, with audiences remaining longer in apps due to algorithm, industry can therefore gain money (more subscriptions, more data, more selling of the consumers’ data)

Chatbots (spreading prop, misinformation)

It shapes media products in a biased way - supporting/ignoring a certain side hence wasnt show as is

It cause different audiences may interpret it differently; performing a certain type of reading towards the media depending on the demographic and psychographic of audience

Likely to target a certain type of audience

Eg. donald trump having chatbots to send hate to Joe Biden - sending it to his supporters to create drama

This captures attention within specialized audience